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Pure Color eyewear is comprised of colorfully embellished, irresistibly eye-catching styles in loud and wearable combinations. An assortment of tangy greens, deep purples and saturated hues stimulate the senses. Complementary brights and luminous primary colors add a chic and classy feel.

Each Pure Color frame includes a custom squeeze-top leatherette case.

PURE COLOR EYEWEAR IS EXCLUSIVELY SOLD BY
INDEPENDENT OPTICALS IN THE U.S.

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Pure Color Story

Pure Color is more than just an eyewear collection, it’s a lifestyle. Eyewear can be a great representation of your personal style but there is more to your story. That is why we are proud to soon offer you unique and limited edition accessories exclusively online.

Like Pure Color eyewear, these items are colorful, stylish and sophisticated. Each piece is carefully selected to represent the fun, youthful, and classy lifestyle that Pure Color epitomizes.